Updated March 2026
Every AF Beer Discount Code I've Found (March 2026)
I spend too much money on alcohol-free beer. Here's how I spend slightly less.
I've been buying AF beer online for about two years now. Tried probably 40+ brands. Spent... more than I'd like to admit. Along the way I've collected every discount code, referral deal, and first-order offer I can find.
Most of these are for DTC (direct from the brewery) orders. Supermarket prices are what they are - you're not getting a code for Tesco.
I update this page every week or so. If something's expired, let me know.
The Deals
IMPOSSIBREW
£10 OFFDeal: £10 off your first order via referral link. No code needed - just use the link below.
What they sell: Triple Hopped IPA, Pale Ale, Lager. All 0.0%. They put L-theanine and ashwagandha in them so you actually feel something - it's not just beer-flavoured water.
My take: The IPA is the best AF beer I've had. Full stop. I've done a blind taste test and people can't tell it from real beer. The Pale Ale is solid everyday drinking. The Lager is fine but nothing special.
Worth it? Yes. The IPA alone is worth trying. With £10 off it's basically free to find out.
Lucky Saint
SEASONALDeal: They run occasional 15-20% off codes through their newsletter and social media. Nothing permanent.
What they sell: Unfiltered lager (their main thing), plus a few seasonal brews. 0.5% ABV.
My take: Decent lager. Probably the most widely available craft AF beer in UK pubs. Not as interesting as the hoppier options but reliable.
Current code: Check their Instagram/newsletter. I don't have a current one.
Athletic Brewing
15% OFFDeal: First order discount usually available. Check their UK site - they often show a popup with 10-15% off.
What they sell: Wide range - IPA, golden ale, cerveza, seasonal stuff. US brand that ships to UK.
My take: Good variety. Their Run Wild IPA is a solid benchmark. More expensive than UK brands because of shipping.
Current code: Usually auto-applied on first visit to their site.
Big Drop Brewing
10% OFFDeal: 10% off first order when you sign up to their newsletter.
What they sell: Wide range including stout, IPA, lager, pale ale. All 0.5% or under.
My take: Their Galactic Milk Stout is genuinely great if you like dark beers. Good variety, mid-price range.
Current code: Newsletter signup popup on their site.
Days Brewing
VARIESDeal: Occasional codes on social. They sometimes do subscription discounts.
What they sell: Lager and IPA. Clean, modern branding. 0.0% ABV.
My take: Good marketing, decent beer. Their lager is probably the cleanest-tasting 0.0% lager I've had. Not cheap though.
Current code: Check their socials.
BERO (Tom Holland)
NONEDeal: No discount codes that I've found. They don't seem to need them - the celebrity hype is doing the work.
What they sell: Lager, IPA, and a few others. Premium pricing. 0.0% ABV.
My take: I wrote a comparison. Celebrity tax is real. Decent beer, nothing you can't get elsewhere for less. If you're buying because Tom Holland, fair enough. If you're buying for taste, there are better options.
Supermarket Deals
You're not getting a discount code for Tesco or Sainsbury's. But here's what I've noticed:
- Tesco: Regular multibuy offers on Heineken 0.0 and Peroni 0.0. Usually 3 for £5 on 4-packs. My review of every AF beer in Tesco.
- Sainsbury's: Similar multibuys. Slightly better selection than Tesco - they stock Lucky Saint in some stores.
- Waitrose: Best supermarket AF selection but no deals. You're paying full price for the privilege of choice.
- Ocado: Good online selection. Occasional bundle deals on AF mixed cases.
Honestly? The supermarket AF options are mostly disappointing. My tier list explains why. The good stuff is DTC.
Not sure which to try first? Free 5-day AF beer guide
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Get the free guideMoney-Saving Tips
- Use referral links. IMPOSSIBREW's referral deal (£10 off) is the best ongoing discount in the category. It's not a code - it's a link. Here's mine.
- Subscribe if you can. Most DTC brands offer 5-10% off on subscriptions. Athletic Brewing and Big Drop both do this.
- Buy bigger packs. Per-can price drops significantly going from 4-pack to 12 or 24.
- Check before big weekends. Brands run sales before bank holidays, dry January, etc. Easter deals should be coming soon.
- Compare the hidden cost. AF beer looks expensive per can, but you're not paying for taxis, takeaways, or lost Sundays. I built a hangover cost calculator if you want to see the real numbers.
I'll keep updating this as I find new codes. The AF beer market moves fast - new brands launch every month and most of them do first-order discounts to get you in.
If you want my actual opinion on what's worth buying, the tier list is probably more useful than this page. No point saving £2 on something that tastes like cardboard.
Some links on this page are referral links. If you buy through them I might get a small credit. Doesn't change what I write. I bought everything with my own money first.